Digital Marketing in Tourism – Social Media

INFORMATON

Introduction

The educational programme focuses on various aspects of digital marketing with a focus on the tourism industry. It aims to educate readers on the strategies and tools used to promote tourism services through social media and other digital media. The material approaches marketing in a rapidly evolving digital environment and the importance for tourism businesses to adapt to these tools.

Purpose - Objective

The purpose and objective of this programme is to train tourism professionals in modern digital marketing and social media practices. It aims to introduce the basic marketing principles and tools used in the tourism sector, highlighting the importance of digital channels such as social media, SEO, SEM and Google Ads to reach the audience. Through this, it seeks to guide readers in developing marketing strategies and content management, using KPIs to evaluate performance.

Intended participants

This specific educational programme is intended for:

  • Owners of tourism businesses who want to effectively promote their services online.
  • Marketing professionals working in the tourism sector who are looking for modern digital promotion strategies.
  • Executives of travel agencies and hotels who wish to leverage social media in order to increase their customer base.
  • Students and young professionals who want to enter the digital marketing and tourism industry.

Modules

  • Modules
    • Analysis of tourism products
    • SWOT, Analysis of internal and external environment
    • Sustainable business models for information websites
    • Market research
    • Digital MARKETING
    • Content Management
    • Marketing plan, visibility, pricing, services, distribution, procedures
    • Target and communication strategy through Social Media
    • Ways to increase followers on social media
    • Regular communication plan through Social Media

Benefits

At the end of the programme, participants will be able to:

  • Distinguish social media.
  • Create professional social media accounts.
  • Choose the appropriate medium for the promotion of businesses.
  • Understand the General Data Protection Regulation (GDPR), distinguishing between personal and sensitive personal data, as well as the advantages and disadvantages of its implementation.

Academic Supervisor

Academic Supervisors’ Details

Panayiotis Kyriakogonas

He is an Assistant Professor at the Department of Accounting and Finance at Neapolis University in Paphos, a member of the International Institute of Internal Auditors and a Certified Internal Auditor. He holds the certifications of Certified Internal Auditor (C.I.A.), Certified Government Auditing Professional (C.G.A.P.) and Certified in Control Self- Assessment (C.C.S.A.). He is a member of the Economic Chamber of Greece and holds a class A’ tax accountant license. He is a member of the Register of Internal Auditors of the Ministry of Finance. He holds a degree in Public Administration with specialization in Public Finance from Panteion University of Social and Political Sciences, a Master’s degree in Business Administration from Lancaster University in the United Kingdom and a PhD in Business Administration from the University of the Aegean. He has extensive experience of over 15 years in internal audit in both listed and unlisted companies. In addition, he has over 15 years of experience in providing accounting and tax services to various companies. He has participated in international conferences and has published original articles and studies in peer-reviewed journals and the specialised press on topics related to accounting, corporate governance, internal control systems and internal audit and has over 6 years of teaching experience, both at undergraduate and postgraduate level. His research interests cover the areas of corporate governance, accounting, risk management and auditing.

INFORMATION

Price: 240.00 

Administrative support-Information

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