INTRODUCTION
PURPOSE – OBJECTIVE
INTENDED PARTICIPANTS
MODULES
ACADEMIC SUPERVISOR
The educational programme focuses on various aspects of digital marketing with a focus on the tourism industry. It aims to educate readers on the strategies and tools used to promote tourism services through social media and other digital media. The material approaches marketing in a rapidly evolving digital environment and the importance for tourism businesses to adapt to these tools.
The purpose and objective of this programme is to train tourism professionals in modern digital marketing and social media practices. It aims to introduce the basic marketing principles and tools used in the tourism sector, highlighting the importance of digital channels such as social media, SEO, SEM and Google Ads to reach the audience. Through this, it seeks to guide readers in developing marketing strategies and content management, using KPIs to evaluate performance.
This specific educational programme is intended for:
At the end of the programme, participants will be able to:
Academic Supervisors’ Details
An excellent Center! Highly trained and very polite staff, spotless facilities, and excellent teaching standards! I will definitely choose them again and recommend them to others!
Thank you to all the staff, teachers and all the participants who attended the program.
Everything was very good.
A big thank you to Apopsi and all those responsible for the program for their impeccable professionalism.
The onsite course was held in a beautiful location by experienced, renowned and cooperative teachers and staff. The material in the synchronous and asynchronous lessons, with the help of the instructor and audiovisual material, was completely understandable and helped us prepare for the final exam.
Very good professionals with excellent service, as well as Apopsi’s premises and equipment. Finally, a big thank you to Professor Socrates Leventis for his knowledge, help and good humor!
EXCELLENT COOPERATION – TARGETED EDUCATIONAL COURSE – ANSWERS TO MANY QUESTIONS AND DOUBTS – WELL DONE, KEEP UP THE GOOD WORK!
Organization and prompt service!!! Thank you for your cooperation!!!